The 79 Coupe

I try to tell stories with my design, or at least give a glimpse of what goes on in my creative upper room. It ´s a challenge, but fun and extremly rewarding. To give birth to an idea and succeed in communicating to others what I am thinking is not easy, but very exciting. It is the charm of creativety. It is a living process that needs both space and freedom. 

To communicate my clients' visions, to make you understand and appreciate the original idea is a wonderful challenge. I always try to find an expression and a language that creates a whole but leave enough room for your imagination to take over and continue the creative experiment. Colours, surfaces, lines and details come together in an attempt to impact you with my passion.

Self-initiated and self-funded.

Creative Process

Every now and then I try to make time for a personal project, to strengthen my brand and evolve as a designer. By entering my own lab, I can experiment with new techniques, workflows and indulge in an area that inspires me. It is very useful to go into the gym and define certain muscles even more. Creativity must be fun, it must be a positive challenge - something that triggers you to continue to work hard. Cause it sure is hard work. Everyone working in the creative industries have different ways to get back to the starting point that once made us decide on this as a career. It is so important to recognize your own triggers.

Sometimes you get one of those ideas that simply needs to be born and realized in some way. This is one of those.

Sketch Process

From first scribble to almost complete Maya-modell.

Design Proposal & Art Work

All the following images are rendered using Keyshot 3. The backgrounds, or backplates, comes from Shutterstock and HDRI-Locations.